Myth #26: Usability testing = focus groups

(via uxmyths)

When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different.

Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic to reveal their motivations and preferences.

Usability testing, on the other hand, is about observing how people actually use a product, by assigning key tasks to users and analyzing their performance and experience.

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