The Drive to Be Different

Here we all are, seeking uniqueness, looking for those things that neatly express the idiosyncrasy of our peculiar personalities. And yet, our uniqueness (at least as consumers) is mostly a sham. Somehow, we all end up in the same place, chasing the same trends while drinking the same drink while staring at the same app on the same phone.

I think trying to be “unique” and actively avoiding the “mainstream” is as false as giving in to what’s in and trendy. Do whatever goes with you, doesn’t matter if no one or everyone is doing the same.